2011 Wine Peeps Survey Results



By John ~ January 26th, 2011.

Thank you for your input to Wine Peeps. Once again, we had more survey responses than in the previous year. We have studied the survey results very carefully and plan to use them to make Wine Peeps even better in the coming months and years.

We want to give special thanks to those of you who not only checked the boxes and filled in the blanks but also took the time to give us constructive advice in the comments sections. It was amazing to us how many of you obviously took considerable time and gave serious thought to your comments. We really appreciate you and will do our best to make Wine Peeps your favorite wine destination on the Internet.

For those of you who like statistics, here are some highlights:

  1. Over 81% of the respondents said Wine Peeps was either “very good” or “the best” wine blog.
  2. “Interesting, Competent Content,” “Wine Reviews/QPRs,” and “Washington Wines” were the most popular answers to “When you think of Wine Peeps, what is the first thought that pops into your mind?” garnering 95% of the responses between them, distributed fairly equally.
  3. “Wine Reviews”, “Wine Trips/Events recaps,” and “A Wine for Tonight” were our most highly rated “types” of posts, although interestingly enough, they were not the ones that have necessarily generated the most discussion or comments.
  4. The median age of our respondents was a little over 50, with a range from 28 to 66. Men represented 78% of the respondents, and the vast majority preferred red wine.
  5. The answers to “Favorite Varietal” and “Favorite Wine Region” were all over the board, however Cabernet Sauvignon, Red Blends, and Syrah were the top vote getters among varietals; and Washington State had the most votes among regions, no doubt a reflection on our geographical location and blog emphasis.
  6. Only 19% of our respondents said they were in the wine trade, and only one was a wine media/blogger. We were pleased to see that the vast majority of our survey respondents were wine consumers, since consumers are the target audience for our blog. 61% considered themselves “wine intermediates,” as opposed to “wine novices” (5%) or “wine connoisseurs” (14%).

Two things were very clear in our respondents’ comments. First, our readers respect our independence and our willingness to comment on controversial issues. Second, in addition to our wine reviews, our readers want more food suggestions, such as what to pair with wines we recommend, the recipes for food we have in tasting dinners, and wine suggestions to go with less common meals. We will try to continue and expand on these in 2011.

Thank you for your interest in Wine Peeps, and please let us know what else we can do to get and keep your attention.

Cheers!


Filed under: Survey

Reader's Comments

  1. Kathryn Kolb | February 22nd, 2011 at 4:46 pm

    I have a 1996 Jean Pierre Vin de Pays des Cotes de Gascone Merlot. Is it going to be any good if I open it now?

  2. John | February 23rd, 2011 at 6:31 am

    Kathryn,
    No way to know for sure, but you’ll never know if you don’t go ahead and try it.
    John

  3. Whatajoke | March 6th, 2011 at 2:50 pm

    You’re joking right? I am not sure what those 81% were smoking…but you guys should probably re-evaluate based on some facts other than this number. I have a feeling that the number of respondents was very low and the stats you present are as skewed as the rest of your blog. Your blog is terribly behind the pack. Other wine bloggers from WA present intelligent, accurate writeups which contrast terrifically with your own. You frequently taste bulk, crap wine with no character and are prone to rate it 3.5 with 5/5 bang for buck. I mean…seriously, just look back at your record. And the whole issue with the ‘flawed’ wines has made you a literal laughing stock among those in the industry. Step it up or get out of the game.

  4. John | March 6th, 2011 at 4:54 pm

    Whatajoke,
    We always appreciate folks taking the time to comment on one of our posts, even if we disagree with your assessment:
    1. We just reported the facts from our survey as we always do.
    2. If you do not agree with the survey results or our wine reviews or whatever, that’s fine. Fortunately, many others like what we write and our readership continues to grow.
    3. While we have a popular weekly feature called “A Wine for Tonight” which features wines under $15 that are widely available, we also review and report on hundreds and hundreds of wine of the price and character that you apparently prefer. We call them as we see them through the results of our blind tastings.
    4. You are correct that we do not run with the “pack”, and practice the “echo” journalism of so many other writers. We wear our independence as a badge of honor.
    5. You may prefer different wines than us. That’s ok. It doesn’t make us right and you wrong, or vice versa. However, just because you and some others didn’t like what we discovered that led to the “flawed” wine post doesn’t invalidate the facts. In fact, you would probably be surprised at the words of support and encouragement that we received from many in the industry.
    Thanks again for reading Wine Peeps.

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