By John ~ January 26th, 2011.
Thank you for your input to Wine Peeps. Once again, we had more survey responses than in the previous year. We have studied the survey results very carefully and plan to use them to make Wine Peeps even better in the coming months and years.
We want to give special thanks to those of you who not only checked the boxes and filled in the blanks but also took the time to give us constructive advice in the comments sections. It was amazing to us how many of you obviously took considerable time and gave serious thought to your comments. We really appreciate you and will do our best to make Wine Peeps your favorite wine destination on the Internet.
For those of you who like statistics, here are some highlights:
- Over 81% of the respondents said Wine Peeps was either â€œvery goodâ€ or â€œthe bestâ€ wine blog.
- â€œInteresting, Competent Content,â€ â€œWine Reviews/QPRs,â€ and â€œWashington Winesâ€ were the most popular answers to â€œWhen you think of Wine Peeps, what is the first thought that pops into your mind?â€ garnering 95% of the responses between them, distributed fairly equally.
- â€œWine Reviewsâ€, â€œWine Trips/Events recaps,â€ and â€œA Wine for Tonightâ€ were our most highly rated â€œtypesâ€ of posts, although interestingly enough, they were not the ones that have necessarily generated the most discussion or comments.
- The median age of our respondents was a little over 50, with a range from 28 to 66. Men represented 78% of the respondents, and the vast majority preferred red wine.
- The answers to â€œFavorite Varietalâ€ and â€œFavorite Wine Regionâ€ were all over the board, however Cabernet Sauvignon, Red Blends, and Syrah were the top vote getters among varietals; and Washington State had the most votes among regions, no doubt a reflection on our geographical location and blog emphasis.
- Only 19% of our respondents said they were in the wine trade, and only one was a wine media/blogger. We were pleased to see that the vast majority of our survey respondents were wine consumers, since consumers are the target audience for our blog. 61% considered themselves â€œwine intermediates,â€ as opposed to â€œwine novicesâ€ (5%) or â€œwine connoisseursâ€ (14%).
Two things were very clear in our respondentsâ€™ comments. First, our readers respect our independence and our willingness to comment on controversial issues. Second, in addition to our wine reviews, our readers want more food suggestions, such as what to pair with wines we recommend, the recipes for food we have in tasting dinners, and wine suggestions to go with less common meals. We will try to continue and expand on these in 2011.
Thank you for your interest in Wine Peeps, and please let us know what else we can do to get and keep your attention.
Filed under: Survey