By John ~ January 22nd, 2010.
Thank you for your input to Wine Peeps. We had twice as many survey respondents as last year, although the percentage of responses was less than last year because our readership is so much larger. We have studied the survey results very carefully and plan to use them to make Wine Peeps even better in the coming months and years.
We want to give special thanks to those of you who not only checked the boxes and filled in the blanks but also took the time to give us constructive advice in the comments sections. It was amazing to us how many of you obviously took considerable time and gave serious thought to your comments. We really appreciate you and will do our best to make Wine Peeps your favorite wine destination on the Internet. Congratulations to Nicholas Kolnick of Eden Prairie, Minnesota, the winner of our survey drawing; he won a copy of the book, What to Drink with What You Eat.
For those of you who like statistics, here are some highlights:
- 90% of the respondents said Wine Peeps was either “very good” or “the best” wine blog.
- 95% of the respondents rated Wine Peeps as a blog they would recommend to a friend or colleague.
- “Wine Reviews/QPRs,” “Interesting, Competent Content,” and “Washington Wines” were the most popular answers to “When you think of Wine Peeps, what is the first thought that pops into your mind?” garnering 98% of the responses between them, distributed almost equally.
- The median age of our respondents was 45, with a range from 23 to 68. Men outnumbered women by 60% to 40%, and more preferred red wine than white wine.
- The answers to “Favorite Varietal” and “Favorite Wine Region” were all over the board, however Cabernet Sauvignon and Syrah were the two top vote getters among varietals; and Washington State had the most votes among regions, no doubt a reflection on our geographical location and blog emphasis.
Several things on tap in 2010:
- More winemaker and vineyard manager interviews.
- More food and wine content, including a Recipes section.
- More trips to wineries, vineyards, and AVAs where we have not previously spent much time, such as the Columbia Gorge.
- Maintain our position as the reviewer of more Washington State wines than any other publication.
As we stated in our survey results post last year, we are working to develop a Consistency score and ranking system to go with our existing Quality ratings and QPRs, and make available a sortable database of all the wines we taste, whether they are written up on our blog or not.
Thank you for your interest in Wine Peeps, and please let us know what else we can do to get and keep your attention.
Filed under: Survey